WHAT I DO
MUSICIAN, DESIGNER, & CREATIVE OPERATIONS STRATEGIST
Turning story, systems, and relationships into measurable growth.
I build clarity, systems, trust, and momentum across 30+ years of communication design, music, consulting, nonprofit leadership, marketing, operations, and AI-enabled workflow.
I believe life is UX. Business meetings, songwriting, conversations, and executive reports all create an experience. Understanding needs, identifying friction, and communicating effectively are what help move things forward.
While my path has not been a straight line, it has always had a clear thread. Music, design, development, and operations all depend on building trust, working with integrity, thinking critically, and solving problems in complex environments.
A degree in Communication Design, with a focus on graphic design and advertising, gave me the foundation: design principles, clear visual communication, and concept-driven strategy. An unexpected dive into the music business kept building on that foundation. Songwriting, touring, and producing taught discipline, collaboration, adaptability, audience connection, and a keen business sense.
That clear thread has been woven through very different work: strengthening a nonprofit through operating systems, partnerships, marketing, and public communication; organizing complex, high-volume project communications into stakeholder-ready reports; building a self-directed music career across songwriting, touring, production, and artist development; creating foundational systems for a music-publishing startup; designing visual communication across corporate, music, nonprofit, entertainment, and small-business environments; and interviewing employees and contractors to identify pain points, communication gaps, operational friction, and opportunities for efficiency.
I’m drawn to work without a ceiling: roles, consulting projects, collaborations, and music opportunities that make room for creative contribution, meaningful incentives, and the ability to help people, teams, and organizations grow.
MUSIC RESUME:
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DESIGN/CONSULTING RESUME:
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SONGWRITING
A strong song has to sound honest coming from the person singing it. I work with artists and writers to uncover the clearest version of an idea, strengthen what is already working, and solve the parts that are keeping a song from feeling complete.
That might mean starting with a title or concept, reshaping a lyric, finding a stronger melody, refining the structure, developing a hook, or helping an unfinished song finally reach the finish line. My approach is collaborative, direct, and always centered on protecting the artist’s voice rather than forcing the song into a formula.
Over more than 30 years in music, I have written and collaborated on songs released in the United States, Canada, and Australia, including a No. 1 Australian country-radio single. My work has also appeared across television, sports, youth media, advertising, and retail platforms. My experience includes a major-label recording contract with Lava/Atlantic Records and a publishing deal with Old Bank Music.
HOW I CAN HELP
• CO-WRITING & SONG DEVELOPMENT
• LYRIC, MELODY, & STRUCTURAL REVISION
• HOOKS, TITLES, & CENTRAL CONCEPTS
• CHORD PROGRESSIONS & ALTERNATE VOICING
• VOCAL PHRASING & EMOTIONAL DELIVERY
• ARRANGEMENT & GENRE DIRECTION
• FINISHING INCOMPLETE SONGS
• WORKING THROUGH CREATIVE BLOCKS
• CATALOG REVIEW & CONSTRUCTIVE FEEDBACK
Have a song, an idea, or something unfinished? Let’s talk about where it is, what it needs, and whether I am the right person to help. Sessions are available remotely or in person in Nashville.
SONGWRITERS & COLLABORATORS
Scott Cutler, Anne Preven, Josh Abraham, Jim Collins, Tim James, Phil Barton, Leslie Satcher, Kent Blazy, Cory Batten, Rob Crosby, Danny Myrick, David Nail, Dean DeLeo, Simon Perry, Michael Shimshack, Kyle Kelso, Pete Sallis, Brian White, Chris Buck, Jimmy Thow, Carter Faith, Eric Ethridge, Kelly McKay, Ryan Sorestad, Madison Wolfe, Megan Conner, Bret Alexander, Paul Smith, Michael August, Bree Taylor, Karissa Ella, Kaylee Rose, Brian Donkers, Kalsey Kulyk, Emily Clair, Kris Barclay, Buck Twenty, Kellys Collins, JT Hodges, Chris Burke-Gaffney, Tony McVaney, Katie Cole, Dave Thompson, Harper Gruzins, Ryan Robinette, Kirsty Lee Akers, Hayley Jensen, Sykamore, Macy Dot, Catie St. Germain, Gary Frost, Emma Lynn White, Crystal Day
SONGWRITING EXAMPLES
*SELECTED RELEASED EXAMPLES
SONGWRITING EXAMPLES
*SELECTED DEMO EXAMPLES
PRODUCTION
I work with artists to turn strong songs into finished recordings while protecting the character, emotion, and identity that made the song worth recording in the first place.
Whether you need full production, arrangement development, instrumentation, vocal production, editing, mixing, or help shaping the overall direction, the process begins with understanding what the song needs and what you want it to become.
Every project is different, so the scope, instrumentation, and budget are built around the song rather than forcing every artist into the same package.
HOW I CAN HELP
• FULL-SONG PRODUCTION
• ARRANGEMENT & INSTRUMENTATION
• VOCAL PRODUCTION & PERFORMANCE DIRECTION
• EDITING, MIXING, & MASTERING
• RELEASE-READY FINAL MASTERS
• FLEXIBLE PRODUCTION OPTIONS
Have a song, a demo, or something unfinished? Let’s talk about where it is, what it needs, and whether I am the right person to help bring it to completion. Sessions are available remotely or in person in Nashville.
PRODUCTION EXAMPLES
*SELECTED RELEASED EXAMPLES
DESIGN
With over three decades of experience across music and design, my career has shaped how I think about audience engagement, brand building, storytelling, and visual communication. A degree in Graphic Design and Advertising provided the foundation to identify needs, develop ideas, and create solutions to complex communication challenges.
In-house and freelance projects have spanned corporate, music, hospitality, nonprofit, publishing, entertainment, and small-business environments, using user-experience-focused thinking to connect messaging, design, and audience needs.
That work includes logos and brand identity systems, album and single artwork, music packaging, posters, promotional materials, merchandise, social media graphics, marketing collateral, and advertising for national recording artists, independent musicians, music publishers, restaurants, hospitality groups, nonprofits, small businesses, and corporate clients.
HOW I CAN HELP
• CREATIVE OPERATIONS
• COMMUNICATION DESIGN
• BRAND STRATEGY
• CONSULTING
• SYSTEMS & WORKFLOW
• COMPLEXITY TO CLARITY
EDUCATION & TOOLS
Kutztown University
BFA, Communication Design
Specialization: Graphic Design & Advertising
• ADOBE CREATIVE CLOUD
• CANVA
• SQUARESPACE
• MICROSOFT 365
• GOOGLE WORKSPACE
• APPLE IWORK
• AI-ASSISTED RESEARCH, REPORTING, & WORKFLOW
• LOGIC PRO
CREATIVE OPERATIONS
I build clarity, systems, trust, and momentum across 30+ years of communication design, music, consulting, nonprofit leadership, marketing, operations, and AI-enabled workflow.
While my path has not been a straight line, it has always had a clear thread. Music, design, development, consulting, and operations all depend on understanding needs, identifying friction, communicating effectively, building trust, thinking critically, and solving problems in complex environments.
That thread has carried through very different work: directing nonprofit development and operations; organizing complex, high-volume project communications into stakeholder-ready reports; building systems and infrastructure for a music-publishing startup; providing creative, marketing, and internal consulting for a national service-based company; developing partnerships and public-facing communications; and identifying pain points, workflow challenges, and opportunities for greater efficiency.
HOW I CAN HELP
• OPERATIONS, SYSTEMS, & WORKFLOW
• CONSULTING & STRATEGY
• RESEARCH, ANALYSIS, & REPORTING
• MARKETING & COMMUNICATIONS
• DEVELOPMENT & PARTNERSHIPS
• ORGANIZATIONAL ASSESSMENT & PROBLEM-SOLVING
• BRAND & BUSINESS INFRASTRUCTURE
• CLIENT & STAKEHOLDER ENGAGEMENT
• PROJECT ORGANIZATION
• AI-ENABLED WORKFLOW & EXECUTION
EXPERIENCE
DIRECTOR OF DEVELOPMENT & OPERATIONS
Hermosa Beach Friends of the Library
• Directed development, operations, marketing, partnerships, donor stewardship, volunteer workflows, and public-facing communications to strengthen and revitalize a 66-year-old nonprofit literacy organization.
• Designed operating systems for bookstore execution, volunteer roles, donation intake, sorting workflows, customer/donor interaction, and daily open/close standards.
PROJECT & STRATEGY CONSULTANT
Hensel Phelps
• Supported a complex project-cost recovery effort by organizing high-volume project communications and technical records into timelines, reporting tools, and stakeholder-ready materials.
• Reviewed and analyzed over 28,000 emails across a 14-month period and created over 30 major project-analysis deliverables, including narrative reports, master chronologies, staff-effort tracking, overage-timing summaries, and issue tracking.
CREATIVE OPERATIONS
Old Bank Music Group
• Signed as a songwriter and music producer while building foundational architecture for a music-publishing startup, including internal communication, publishing documentation, brand identity, social media workflow, file organization, and archiving.
• Built company-wide infrastructure from the ground up for 10+ users, including email accounts, shared drives, folder architecture, permissions, naming conventions, and document-management workflows.
OPERATIONS CONSULTANT
A Wildlife Pro
• Provided creative, marketing, and internal consulting support for a national service-based company, combining brand development with workforce assessment and operational feedback reporting.
• Interviewed employees and contractors to identify responsibilities, pain points, communication gaps, and operational friction; developed reports for ownership summarizing workflow challenges, team dynamics, support needs, and efficiency opportunities.
ALEX SEIER
• Built a self-directed music industry career spanning songwriting, touring, production, artist development, music direction, performance coaching, publishing, consulting, and independent business operations.
• Consulted artists on creative development, performance, brand strategy, royalties, licensing, interviews, and career advancement while managing budgeting, taxes, insurance, contracts, scheduling, and clients.
RESUME:
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TESTIMONIALS
“Working with Alex was both productive and a pleasure. Alex has an extremely creative mind but also a “big-picture” view when it comes to the business of music. I have recommended his talents to many clients and the results are always beyond positive.”
“To say Alex is a pleasure to work with is a huge understatement. He is indeed a pleasure, but he also has a remarkable ability to make you think more broadly, challenge your ideas, and ultimately build something better than you might have imagined on your own. He asks the questions that make you step back, see things more holistically, and think more creatively. And in many ways, I think that’s Alex’s superpower: he doesn’t just bring his own creativity to the table. Somehow, by working with him, you walk away feeling like you have more of your own.””
“Alex is incredibly knowledgeable about all facets of music, ridiculously talented and one of my favorite people to work with!”